Quick Answer
Description
The seventh edition of Persuasion: Social Influence and Compliance Gaining offers an authoritative, research-grounded survey of modern social influence theories and their real-world applications. Across 16 detailed chapters and, authors Robert H. Gass and John S. Seiter balance foundational theoretical frameworks—such as dual-process cognition, attitude-behavior consistency, and source credibility—with contextual applications in group dynamics, interpersonal compliance gaining, nonverbal cues, and message structuring. This edition expands coverage into contemporary digital landscapes, analyzing online influencers, digital campaigns, disinformation, and resistance mechanisms such as inoculation theory.
Structured to bridge behavioral science with everyday communication practice, the volume examines sequential persuasion strategies, motivational and emotional appeals, deceptive communication, visual influence, and the ethical parameters of persuasion. Released by Routledge in paperback (alongside hardback ISBN 9780367533199 and digital formats), this text supports semester-long instructional programs with clear chapter frameworks, empirical evidence reviews, and discussion of ethical responsibilities across commercial, political, and social domains.
Institutional Use
Persuasion: Social Influence and Compliance Gaining is widely adopted as a primary textbook in four-year colleges and universities for upper-division undergraduate and introductory graduate courses in communication studies, social psychology, advertising, and public relations. Academic departments utilize this 16-chapter volume as a core curriculum text for semester courses covering persuasion, interpersonal influence, and rhetorical strategy. Academic libraries and institutional course reserves maintain this paperback edition to support student research in empirical communication analysis, media literacy, and communication ethics.
Product Details
| ISBN-13 | 9780367528485 |
|---|---|
| ISBN-10 | 0367528487 |
| Edition | 7th Edition |
| Authors | Robert H. Gass, John S. Seiter |
| Publisher | Routledge |
| Publication date | 2022-04-07 |
| Format | Paperback |
| Language | English |
| Category | Psychology & Counseling |
| List price | $89.99 / copy |
| Min. order | 5 copies |
| Condition | New |
Table of Contents
- Chapter 1: Why Study Persuasion?
- Chapter 2: What Constitutes Persuasion?
- Chapter 3: Attitudes and Consistency
- Chapter 4: Credibility
- Chapter 5: Communicator Characteristics and Persuasion
- Chapter 6: Conformity and Influence in Groups
- Chapter 7: Language and Persuasion
- Chapter 8: Nonverbal Influence
- Chapter 9: Structuring and Ordering Persuasive Messages
- Chapter 10: Compliance Gaining
- Chapter 11: Sequential Persuasion
- Chapter 12: Deception
- Chapter 13: Motivational Appeals
- Chapter 14: Visual Persuasion
- Chapter 15: Esoteric Forms of Persuasion
- Chapter 16: The Ethics of Persuasion
Key Topics
- Persuasion and social influence
- Attitudes and consistency
- Source credibility
- Communicator characteristics
- Conformity and group influence
- Language and persuasion
- Nonverbal influence
- Message structure and sequencing
- Compliance-gaining strategies
- Deception and persuasive communication
- Motivational appeals
- Visual persuasion
- Digital and social-media persuasion
- Online influencers, disinformation, and deepfakes
- Ethics of persuasion
Who This Is For
- Communication studies students
- Psychology students
- Advertising and marketing students
- Students taking persuasion or social-influence courses
- Marketing and advertising professionals
- Public relations and communication professionals
- Researchers studying persuasion and compliance
- Faculty teaching communication, psychology, marketing, or advertising
- Universities, business schools, and professional training programs purchasing copies for coursework or reference
Institutional & Bulk Ordering
- Minimum order: 5 copies, with tiered pricing at higher quantities
- Purchase orders and Net-30 terms accepted for qualifying institutions
- Tax-exempt certificates accepted for qualifying accounts
- Free worldwide shipping, no sales tax
Edition & Identifier Check
Always confirm this exact ISBN-13 and edition (9780367528485) against your syllabus or procurement request before ordering — editions of this title are not interchangeable.
Frequently Asked Questions
Q: Which edition and format does this listing represent?
A: This listing is for the 7th edition of Persuasion: Social Influence and Compliance Gaining in paperback, published by Routledge under ISBN 9780367528485.
Q: How is the textbook structured?
A: The text spans organized into 16 chapters covering foundational theories, credibility, social norms, nonverbal communication, sequential compliance gaining, deceptive messaging, visual influence, and ethical considerations.
Q: What companion editions exist for this title?
A: Routledge published this 7th edition in paperback (ISBN 9780367528485), cloth/hardback (ISBN 9780367533199), and eBook formats (ISBN 9781003081388).
Q: What is the minimum order quantity for this title?
A: The minimum order is 5 copies. Tiered pricing applies at 5, 10, and 25 copies; orders of 100 or more copies are quoted directly by email.
Q: Is this the correct edition for my program or syllabus?
A: This listing is ISBN 9780367528485 (ISBN-10 0367528487). Please confirm this exact identifier and edition against your syllabus or procurement request before ordering, as editions of this title are not interchangeable.
Q: Do you accept purchase orders and offer Net-30 terms?
A: Yes. Purchase orders and Net-30 terms are accepted for qualifying institutions, and tax-exempt certificates are accepted at checkout.
Q: Do you ship internationally?
A: Yes, Global Academic Supply offers free worldwide shipping with no sales tax on qualifying orders.