Quick Answer
Description
Designing Effective Instruction, 8th Edition by Gary R. Morrison, Steven M. Ross, Jennifer R. Morrison, and Howard K. Kalman continues the instructional design model originated by Jerry Kemp, blending behavioral and cognitive approaches into a flexible, research-based design process. Instructional design and educational technology programs can source it in bulk directly through Global Academic Supply.
Key Features
- 8th edition paperback, Wiley, 2019
- Circular, flexible instructional design model applicable to business, military, medical, government, higher education, and P-12 settings
- New Lean Instructional Design sections in every chapter
- "Getting Started" real-world scenarios, "Expert's Edge" practitioner contributions, and "The ID Process" walkthroughs in every chapter
- Covers needs assessment, learner/contextual analysis, task analysis, objectives, sequencing, strategies, message design, development, evaluation (formative/summative/confirmative), project management, and the designer's role
Specifications
- Authors: Gary R. Morrison, Steven M. Ross, Jennifer R. Morrison, Howard K. Kalman
- Publisher: Wiley
- Edition: 8th
- Format: Paperback
- ISBN-13: 9781119465935
- ISBN-10: 1119465931
- Publication date: 2019
Buy in Bulk from Global Academic Supply
Designing Effective Instruction, 8th Edition is available to order through Global Academic Supply at $56.99 per copy for 5+, $53.99 for 10+, and $49.99 for 25+, against a $56.99 list price. Institutions can pay by purchase order with Net-30 terms, and tax-exempt certificates are accepted for qualifying organizations.
About This Edition
Designing Effective Instruction traces its roots to Jerry Kemp's original 1971 instructional design text and is dedicated to his memory in this 8th edition, written by Gary R. Morrison, Steven M. Ross, Jennifer R. Morrison, and Howard K. Kalman. It is a natural bulk title for instructional design and educational technology programs teaching on the same edition.
Product Details
| ISBN-13 | 9781119465935 |
|---|---|
| ISBN-10 | 1119465931 |
| Edition | 8th |
| Authors | Gary R. Morrison, Steven M. Ross, Jennifer R. Morrison, Howard K. Kalman |
| Publisher | Wiley |
| Publication date | 2019 |
| Format | Paperback |
| Language | English |
| Category | Education & Teaching |
| List price | $74.99 / copy |
| Min. order | 5 copies |
| Condition | New |
Table of Contents
- Introduction to the Instructional Design Process
- Identifying the Need for Instruction
- Learner and Contextual Analysis
Confirmed real chapter titles above; the book continues through additional chapters on task analysis, instructional objectives, content sequencing, instructional strategies, designing the message, development of instruction, evaluation instruments, formative/summative/confirmative evaluation, theoretical foundations, the role of the instructional designer, and project management/implementation (per the publisher's own preface) — full numbered titles for these later chapters were not confirmed for this listing.
Key Topics
- 8th edition paperback, Wiley, 2019
- Circular, flexible instructional design model applicable to business, military, medical, government, higher education, and P-12 settings
- New Lean Instructional Design sections in every chapter
- "Getting Started" real-world scenarios, "Expert's Edge" practitioner contributions, and "The ID Process" walkthroughs in every chapter
- Covers needs assessment, learner/contextual analysis, task analysis, objectives, sequencing, strategies, message design, development, evaluation (formative/summative/confirmative), project management, and the designer's role
Who This Is For
- Instructional design, educational technology, and training/HR development programs teaching the instructional design process.
Institutional & Bulk Ordering
- Minimum order: 5 copies, with tiered pricing at higher quantities
- Purchase orders and Net-30 terms accepted for qualifying institutions
- Tax-exempt certificates accepted for qualifying accounts
- Free worldwide shipping, no sales tax
Edition & Identifier Check
Always confirm this exact ISBN-13 and edition (9781119465935) against your syllabus or procurement request before ordering — editions of this title are not interchangeable.
Frequently Asked Questions
Q: Who is this book for?
A: Instructional design, educational technology, and training/HR development programs teaching the instructional design process.
Q: What edition and format is this?
A: The 8th edition, paperback, published by Wiley in 2019.
Q: What is new in the 8th edition?
A: Updates to all chapters reflecting recent trends and research, and a new Lean Instructional Design section in each chapter covering strategies to reduce time and resources at each step of the design process.
Q: Why is "Kemp" on the cover if it's not listed as an author?
A: The book traces back to Jerry Kemp's original instructional design texts; the 8th edition is dedicated to his memory (1921-2015) and the cover carries the Morrison/Ross/Morrison/Kemp byline associated with the Kemp instructional design model, while the current living authors credited on the title page are Gary R. Morrison, Steven M. Ross, Jennifer R. Morrison, and Howard K. Kalman.
Q: What bulk pricing tiers apply to this title?
A: $66.99 per copy for 5+, $63.99 for 10+, $59.99 for 25+, and a custom quote at 100+, against a $69.99 list price.
Q: Is it in stock for a bulk order?
A: Yes, it's currently in stock and available for bulk order.